International Campaigns

The Great Sunshine Way is a new international touring route that affords visitors of all kinds - whether travelling by car, rail, coach or boat - to experience the best of all the Australian experiences in Southern Queensland. More>

Islands of the Great Barrier Reef is an exciting new international marketing campaign designed to reintroduce the Great Barrier Reef Islands as a key point of difference in the international marketplace and highlight different aspects of the reef experience. More>