Trade

Queensland Supplier Toolkit

Queensland on Tour 2012 - prospectus now available!

After the success of last year's tour, we just couldn't wait another two years to take Queensland on the road again. Over the last three months we've been busy scouting for venues and arranging the details of our week-long QoT event this November.

From 18 - 24 November this year, join us as we visit five cities across three countries - taking in Glasgow, Newcastle, London, Stockholm and Helsinki. To receive the prospectus, please email Sarah Junker and she'll be more than happy to send a copy to you.

Queensland on Tour 2011 wrap up and 2012 plans

Last year's road show was a full success and our Queensland industry partners met over 300 agents and product managers face to face. We're already busy planning this year's tour, so watch this space! Closer to time, we will be sending out communication providing you with the opportunity to register your interest with us. If you already know you'd like to come along, please do get in touch and we'll put you down to receive the prospectus once it comes out.

International Market Briefings 2012
In March 2012, Tourism Queensland's International Regional Directors came together in Queensland to give industry an update on their markets. March's presentations can be found here.

Resources
If you are thinking of entering the UK Ireland or Nordic markets for the first time, it's best to understand the differences in these international markets. Take a look at the comprehensive International Marketing Guide online at Tourism Queensland’s corporate site.

Tourism Queensland recently conducted some exciting research that looked Swedish traveller attitudes and motivations towards long haul holidays. By better understanding consumers' attitudes and motivations, it is easier to tailor holiday experiences to suit. To view the segmentation report: The Swedish Traveller. [pdf | 751kb]

Planning a trip to market
If you are intending to visit the UK, it is best to plan your trip well in advance to ensure that you secure appointments with key travel trade. An online resource has been created by the Destination Australia Partnership (DAP) for Australian suppliers to easily find all of the contact details of travel trade in the UK.
UK Online Sales Calls Manual

Visiting Us
We would also recommend that you drop in and visit our office whilst on your trip to the UK, to give us a full product update and to discuss marketing opportunities. To make an appointment, contact us at tq_london@tq.com.au

Famils
If you are interested in hosting familiarization trips from the UK, Ireland and Nordic to your product or region, please contact Anne Miller in the International Media & Trade Relations (IMTR) department at Tourism Queensland Brisbane. To maximise your participation in famils, it is best to visit the Brisbane team and give regular product updates.